The CMO Council and NetLine have conducted a study (Better Lead Yield in the Content Marketing Field) that reports 87% of B2B buyers saying online content has a moderate or major impact on vendor selection.

Posted by Casey_Meraz This post was originally in YouMoz , and was promoted to the main blog because it provides great value and interest to our community.

SEO should be a significant component of the B2B content marketing mix – from concept to execution. Better content, a lead scoring system, usability, and outreach are four ways B2B SEO professionals can better impact content marketing initiatives.

Bing Places for Business is a place to connect your company with local consumers in a quick and easy way by simply listing your business with the search engine. Follow these step-by-step instructions to set up your business with Bing Places.

Penguin and Panda have clearly demonstrated that the rules of the SEO game have changed. Many businesses have made the turn toward inbound marketing, recognizing that content is king