It’s probably not possible to teach you everything you need to know about content marketing in a single post, but our goal is to get as close as possible without boring you to tears. Content marketing is the strategy for stomping your competition online this year, and we’re going to do everything we can to Author information Pratik Dholakiya Pratik Dholakiya is Director of SEO & VP of Marketing at E2M Solutions, a company that specializes in advanced link building and content marketing services. He also acts as a consultant for OnlyDesign , a creative design agency.

No matter how nimble your organization may be, Penguin 2.0 is a perfect chance to re-evaluate your tactics.

Advertisers that focus their PPC efforts can gain in the rankings relative to other competitors, as was demonstrated in 2012 by new, smaller and lesser-known retail brands, as well as by many larger household name brands.

Now if you want to know how many carbs are in an Apple, you no longer need to go to WolframAlpha, you can just go to Google and ask it. Google announced they’ve added nutrition information to the Google knowledge graph…

There is an interesting discussion going on in the Google Webmaster Help forums between an old community site that is supposedly heavily moderated and Google. It is long but in summary…

Posted by jennita Community and SEO blog video intro – Jennifer Lopez More and more businesses and organizations of all sizes are realizing the importance of building an online community . I’m curious though, have you considered integrating SEO into your Community management, or even making sure you’re considering Community in your SEO tasks?

In the past month, we had a major Penguin update, Google went after a link network, likely TLA, Matt announced ten SEO changes coming down the pipe and made a clear stance on advertorials. It was a busy month…

Is Yahoo your primary search engine? You’ll find that each search engine appeals to a particular demographic

Earlier this week blekko, which just introduced a bold new UI, had a reduction in force. Eight people were let go “as part of an effort to reduce costs,” said CEO Rich Skrenta, who added, “blekko’s revenues are growing and these cost reductions will help us as we work toward… Please visit Search Engine Land for the full article