Harvard Business Review recently published an article on why Social Media Won’t Consolidate. Word around town is that the “participation web” (social media, blogging, and other markets in the Web 2.0 world) has peaked and that its best years are behind it. Take a look around the social web – Facebook is seemingly stalled, the blogosphere looks like Author information Vishal Sankhla Co-founder & CTO at Viral Heat Vishal Sankhla is the Co-founder and CTO of Viralheat , a social media intelligence platform

Harvard Business Review recently published an article on why Social Media Won’t Consolidate. Word around town is that the “participation web” (social media, blogging, and other markets in the Web 2.0 world) has peaked and that its best years are behind it. Take a look around the social web – Facebook is seemingly stalled, the blogosphere looks like Author information Vishal Sankhla Co-founder & CTO at Viral Heat Vishal Sankhla is the Co-founder and CTO of Viralheat , a social media intelligence platform

Google announced it is now much easier to link your AdWords account to your Analytics account.

The FTC has released new guidelines for the search engine industry and how it distinguishes between advertising and natural search results. Particularly, the FTC believes that it has become harder for consumers to recognize paid search results.

When using heatmaps to gauge interest levels for Google Local Carousel results, search marketer Matthew Hunt discovered that 48 percent of searchers surveyed clicked the Carousel results, while only 14.5 percent clicked on the map. Using the search term ‘Chicago Restaurants,’ Hunt asked..

Inventory-aware campaigns in DoubleClick Search, designed to automate campaign management for inventory-reliant search campaigns, are getting even more dynamic. DoubleClick Search now automatically creates ad groups, ads and keyword lists for inventory-aware campaigns based on your settings…. Please visit Search Engine Land for the full article

Inventory-aware campaigns in DoubleClick Search, designed to automate campaign management for inventory-reliant search campaigns, are getting even more dynamic. DoubleClick Search now automatically creates ad groups, ads and keyword lists for inventory-aware campaigns based on your settings…. Please visit Search Engine Land for the full article

My twitter stream is alive with people celebrating two important victories for gay rights today. They’re also noticing that searches for things like “gay” on Google are bringing up a rainbow-colored search box. That’s not Google celebrating the news, however.

Perhaps two of the largest entities in cyberspace, Google and Facebook, have been waging their own digital turf wars – albeit not always directly with each other – throughout the past several years. By taking an in-depth look at the interaction between these two powerhouse players, as we will in this article, it becomes clear Author information Clay Adams Clay Adams is a digital marketing analyst and SEO specialist at www.clicksandclients.com in Denver,CO

Posted by Dr-Pete If you follow our MozCast Google “weather” tracker, you may have noticed something unusual this morning – a record algorithm flux temperature of 113.3°F (the previous high was 102.2°, set on December 13, 2012). While the weather has been a bit stormy off and on since Penguin 2.0 and the announcement of 10-day rolling Panda updates , this one was still off the charts: I’m usually cautious about over-interpreting any single day’s data – measuring algorithm change is a very difficult and noisy task. Given the unprecedented scope, though, and reports coming in of major ranking shake-ups in some verticals, I’ve decided to post an early analysis.