The Google Display Planner is a great tool to expand the reach of your display campaigns while targeting relevant users for your business. The Google Display Planner has been rolled out recently and it has a very smart way to identify great display network keywords, placements, topics, and interests

On Friday, I wrote at Search Engine Land Google Warns Against Large-Scale Guest Posting, Advertorials & “Optimized Anchor Text” In Press Releases. In short, Google has updated their link schemes document specifically citing three new topics: (1) Large-scale article marketing or guest posting campaigns with keyword-rich anchor text links..

Bing has confirmed they will be adding a new pop-up alert of some sorts for those who search for images of child abuse, according to the BBC. This is to be launched in the UK after the UK Prime Minister attacked Google, Bing & Yahoo over not doing enough to stop child pornography

I recently conducted a series of interviews with four successful and respected local search experts. The interviews focused on the all-important client-agency relationship and examined four key stages, from winning new customers to retention of long-term clients. The objective of the interviews was..

Link building is a staple of most SEO campaigns. Some methods are scalable and automated, while others are similar to old-school public relations

Considering hiring an agency for some or all of your SEO efforts?

When you think of social media, surely Facebook tops most people’s list as the “go to” social network. The demographics may have changed since the early years as a Harvard born startup, but there’s no question that consumers and brands are connecting on Facebook in ways that drive brand awareness and customer engagement

The semantic web will present numerous challenges for search marketers, but by acting now you can soften the impact and actually take advantage of the opportunity it presents. Here’s how to work now to prepare for that eventual shift.

If you’re a marketing director, CMO, or responsible for branding, public relations, or online marketing, you must be aware of what people say about your company and key executives. Here’s how to optimize opportunities and protect reputations.

These days, authority matters.  Not only will building your brand’s authority help create the necessary SEO signals to improve your site’s natural search performance, it’ll also create additional streams of traffic to your website and create the kind of consumer goodwill that leads to conversions. If your brand recognition is lacking, then any of the Author information Sujan Patel Sujan Patel is the co-founder of Single Grain, an SEO Agency based in San Francisco, CA. Single Grain specializes in helping start ups and Fortune 500 companies with their digital marketing strategy.