Archive for August, 2013

Google Sitelinks With Borders

2013/08/15

Chris Ainsworth posted a screen shot of a Google user interface test in the Google search results on his Google+ page. He noticed a subtle change for the sitelinks for branded search results.

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Yelp Now Allows Mobile Reviews, Adds More Consumer Alerts

2013/08/15

Yelp now will let users leave reviews for businesses via their smartphones. Separately, Yelp also announced that is releasing a new batch of alerts on profiles where business owners have used some sort of incentive in return for great reviews.

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Attribution: Busting The Myths

2013/08/15

As one of the hottest topics in marketing, attribution is often presented as a panacea for marketers’ dilemmas, allowing you to understand how different advertisements in a purchase funnel work together. The typical description first shows how conversions attributable to various channels… Please visit Search Engine Land for the full article

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Site Search Engine Swiftype Raises $1.7m; Counts Facebook & Best Buy as Clients by @wonderwall7

2013/08/15

We all know some internal site search engines have a lot to be desired. Many website owners choose to use Google’s Custom Search Engine tool, but if you have a basic account, your users may see Google ads and related search results alongside your website’s pages. In addition, for many site search services, you can’t […] Author information Kelsey Jones Search & Social Consultant at The Social Robot Kelsey Jones helps clients around the world grow their social media, content, and search marketing presence

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Google Will Start Giving Quick Answers To Questions In Search Results by @mattsouthern

2013/08/15

Google is going to start providing a range of personalized “quick answers” in search results by bringing more of the capabilities of Google Now to all platforms.

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Google Now A Personal Assistant? Adds Search For My Things.

2013/08/15

Google announced a new feature rolling out to U.S., English-speaking users on desktop, tablet and smartphone that makes Google act as your personal virtual assistant. Yes, you don’t have to type..

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Used To Searching For Content? Now, Content Searches For You

2013/08/15

When it comes to search, we are accustomed to queries that are initiated client-side and not server-side. But, Google Now and similar services are altering this long-standing trend

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10 Bad Assumptions About SEM That Might Get You Fired — Part 1

2013/08/15

I’ve been a search engine marketer (both paid and organic) for over ten years, and in that time I have made my share of mistakes. I’m not talking about pure accidents here — most of these mistakes were caused by poor assumptions on my part which turned out to be horribly wrong…

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The Social CEO: 6 Reasons Why the CEO Must Lead the Way

2013/08/15

The CEO is responsible for every aspect of the business they lead. The time has come for CEOs to step up and take responsibility for the most direct connection they have with customers, employees, stakeholders and the media – social media.

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