Archive for August, 2013

How to Carve Out Marketing Strategies by Mining Your Competitors’ Backlinks

2013/08/13

Posted by Annie Cushing Image from the National Archives If you want to see how your competitors are gaining a strategic advantage, one of the best tactics to overtake them is to take a deep dive into their backlinks. They leave breadcrumbs behind that reveal their best tactics.

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Logo Optimization: A Local SEO Stealth Tactic

2013/08/12

When local businesses look to beef up their SEO game, they’re often looking for some clever technical trick.

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Daily Search Forum Recap: August 12, 2013

2013/08/12

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…

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SearchCap: The Day In Search, August 12, 2013

2013/08/12

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google’s Matt Cutts: I Recommend NoFollowing Links On Widgets Matt Cutts, Google’s head of search spam, posted a video answer this morning strongly… Please visit Search Engine Land for the full article

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Google’s Patrick Thomas Talks Controversial Content Ahead of SES San Francisco Keynote

2013/08/12

Google has had sight of 60 trillion unique URLs, up from 30 trillion last year at this time.

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Google Manual Actions Report Back In Webmaster Tools

2013/08/12

Friday we reported that Google launched manual actions within Webmaster Tools, which basically shows you in almost real time if you have any manual actions against your web site.

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Google’s Matt Cutts: I Recommend NoFollowing Links On Widgets

2013/08/12

Matt Cutts, Google’s head of search spam, posted a video answer this morning strongly recommending those who place widgets on their site or those who distribute widgets should place a nofollow on the links within the widget code. Matt Cutts said, “I would recommend putting a nofollow,…

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Yelp Outs More Businesses With Another Batch Of Paid Review Alerts

2013/08/12

Yelp’s battle against phony reviews and unacceptable tactics to earn reviews continues today with the company posting another batch of “Consumer Alert” messages on business profile pages. This is the second time Yelp has announced that some businesses will be outed for trying to… Please visit Search Engine Land for the full article.

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How Do You Know What Types of Lead Generation Are Best for Your Business? by @manageyourleads

2013/08/12

Small business owners are always looking for the most efficient ways to find new business leads. Lead generation falls into two main categories: outbound lead generation (cold calls, direct mail, advertising and e-mail marketing) and inbound lead generation (SEO, social media, PPC)

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Facebook Stock Price Up, COO Sheryl Sandberg Sells And Nets $91 Million by @mattsouthern

2013/08/12

Facebook’s stock price rose above the price of its initial public offering of $38 for the first time this past Friday, closing at $38.50.

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