Archive for September, 2013

What Can Performance Marketing for Professionals Teach You About Sales Funnels? by @wonderwall7

2013/09/25

Successful marketing is the centrifuge to business success. It’s how you maintain relationships with your customers, build your brand and make sales.

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White Papers: Key To B2B Enterprise SEO Power

2013/09/25

Enterprise marketers, particularly in the B-to-B space, often find content development a difficult proposition.

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Removing Unnatural Links by Removing Pages on Your Website

2013/09/25

Trying to clean up your backlink profile? If your site has sunk in Google’s search results due to a large number of unnatural links point to inner pages, you can quickly remove links by removing these pages. Here’s how to do it correctly.

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Matching Content to the Customer Life Cycle

2013/09/25

By understanding who your audience is, you’re able to offer them a targeted message. While your personas and triggers may vary slightly, here are common distinctions in the consumer buying cycle and specific content types that work well for each

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For Epic Content Marketing, Subscription Needs to Top Your Marketing Objectives

2013/09/25

When Joe Pulizzi first contacted me to talk about his first book, Get Content, Get Customers, the conversation and ensuing connection over the following years proved to be a positive and productive influence on my approach to digital marketing. Even if this blog wasn’t named the  #1 content marketing blog three times by Junta42, our involvement with events like Content Marketing World as a speaker, media sponsor and creator of the Speaker EBooks ( Content Marketing Secrets and Content Marketing Rocks! ) would still have manifested in one way or another. Joe has been an incredible influence on many and has made a significant impact on the quality of marketing found within many major brands.

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Google AdWords Conversion Window Customization Between 7 & 90 Days

2013/09/25

Google announced you can now customize the conversion window length from a flat 30 day period, now to a period anywhere between 7 and 90 days. Google said, “We’re also adding the capability to customize your conversion counting window from 7 to 90 days after a click…

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Google: Higher Quality Content Not Necessarily More Useful Content

2013/09/25

All this talk about having the best, most authoritative, most professional, most correct and accurate information on your web site – throw it out the window. Okay, maybe I am being a bit sarcastic but stick with me here…

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Poking Google With Fetch Requests Won’t Lead To A Penalty

2013/09/25

You know that annoying kid who is constantly poking you on your back and asking the same annoying request over and over again…

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Google+ Now Used in YouTube Comments by @wonderwall7

2013/09/25

The official YouTube blog announced today that it is now utilizing Google+ to better moderate all comments on videos. YouTube said this change was to better display comments that users would most want to see.  Profiles that have been verified by Google+ or YouTube will be pushed to the top of the comment thread: YouTube […] Author information Kelsey Jones Search & Social Consultant at MoxieDot

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