Facebook has announced that it is updating its ad algorithm in an attempt to improve the relevance and quality of ads shown to users. The social network will put more emphasis on feedback, such as how often users hide or report an ad.

On Thursday, Google had a press event to announce new changes they have been working on in search, as well discuss the progression over the 15 years of their existence. Part of that was to announce that they have rewrote their search algorithm for the first time in about twelve-years. They call it Hummingbird.

In an interview conducted at SES 2013 in San Francisco, Michelle Stinson Ross from Digital Always Media discusses how you can get more media coverage through the strategic use of Twitter chats and Google Plus Hangouts. I began the interview by asking Michelle how to best promote a Google Plus Hangout or Twitter chat to ensure an ideal turnout.

Secure search is here, taking away valuable analytics data on keywords. But there are some workarounds you can use in order to capture that data

Branding is the best way to promote a website, company or organization online to win in its online market competition. The power brand alone can drive long term benefits to achieve your goals online. Brand can also develop trust, visibility, relationship and reputation which are all important keys to succeed in online marketing.

Creativity with content marketing is the trend, especially with a focus on visual marketing. Consumers are 44% more likely to engage with brands if they post pictures than any other media and viewers are 85% more likely to purchase a product after watching a product video. Creative sourcing of content is important too, especially when it doubles as a way to improve efficiency and boost relationships with members of your community and industry thought leaders.

Any successful business online produces high-quality content that’s both engaging and informative on a regular basis.

Fox News reports Japan has instructed their government authorities and state-run universities to not use Google Maps on their websites because of a conflict over disputed territories. The territory is Takeshima in Japan and Dokdo in South Korea

Many people don’t like using Facebook as a marketing tool, because they don’t see the value or ROI. It turns out you can track conversion through Facebook using their Facebook Conversion Tracking tool

Proven tactics for getting the most from your paid, earned and owned social media programs. That’s what you’ll get by attending SMX Social Media Marketing, November 20-21 in Las Vegas. The agenda features sessions on social media advertising, content marketing, analytics, and conversions,..