I was recently asked how to make sure that each link you build (however you do it) remains a safe one — and I have to say that I truly had no idea how to answer that. A few years back, my answer would have been different than it is today.

Do you have pages that drive conversions but aren’t as prominent as they could be in the site structure or user’s click path? Boost the profitability of your top performing pages by giving them even greater visibility on your site

Internships are a well-established way for college students or recent graduates to gain experience in their field of choice. Here are six PPC tasks that are ideal for an intern, along with the skills the intern will learn

Email marketing is one of the most effective marketing tools for many businesses. According to a study by ExactTarget , 77% of consumers prefer to receive permission-based marketing communications through email

Does it seem like Google is putting less emphasis on links as part of their algorithm? While some types of links are in fact being devalued and counting less and less, these were often links that never should have been counting in the first place.

A Google Webmaster Help thread has an interesting question, does Google use QR codes for discovering new content and pages…

This is more of a theoretical question… So last week we covered how Google will use unlinked URLs for discovery

Posted by kaiserthesage Link building/earning is essential in online marketing, and not just because it improves your SEO. It also helps a website be discovered (click-through visitors), generate leads, connect with other publishers (relationships), and build a stronger online brand presence. Although establishing yourself as an authority to eventually earn links throughout the process is what search engines naturally want websites/brands to do, you still can’t disregard artificial link building (link marketing).

Here is a recap of what happened in the search forums today…