Getting your inventory feeds in shape will help capture as much high quality traffic as possible.

On the one hand, the speaker lineup and list of brands participating at the Pivot conference in New York this week was one of the most impressive I’ve seen for a niche event. From our clients LinkedIn and Dell to a cornucopia of brands including Walmart, MTV, Intel, Kraft, Monster, NBC, General Electric, Yahoo, Adobe, Salesforce, SouthWest Airlines, General Motors, IBM, Ben & Jerry’s and many more – there was plenty of brand star power in the room. On the other hand, the format and venue made this the most difficult liveblogging experience I’ve ever had.

Mobile SEO has historically taken a back seat to desktop SEO, but that began to change this summer when Google’s Matt Cutts spoke about the importance of mobile SEO at SMX Advanced. Google later confirmed on its Official Webmaster Central blog that it would focus on promoting websites in organic search that offer positive experiences […] Author information Melissa Cahoon Account Executive at RepEquity As one of RepEquity’s account executives, Melissa works with clients of all sizes to improve search engine results, remedy online reputation issues, develop and launch websites and conceptualize and implement email and social media campaigns. Melissa has lived and worked in DC since graduating from the University of North Carolina at Chapel Hill in 2011, where she earned a degree in Journalism and Mass Communication.

Matt Cutts, Google’s head of search spam, answers a question about guest blogging in his latest video where a user writes in to ask: “How can I guest blog without it appearing as if I paid for links?” When his team reviews spam reports, Cutts says that there is a clear distinction between organic guest blog posts […] Author information Matt Southern Matt Southern is a marketing, communications and public relations professional. He provides strategic digital marketing services at an agency called Bureau in Ontario, Canada.

In July, Google officially announced favicons within AdSense ads. So the ad units will show off the site’s favicon, if available, which should increase one’s click through rate.

Google’s John Mueller said in black and white in a Google Webmaster Help thread that using Google Translate to translate your whole site, is the same thing as “auto-generated content.” This should come to no surprise to anyone here…

On October 3rd, Google launched another algorithm change, one I didn’t cover here but wrote about at Search Engine Land named the Google Mugshot Algorithm. In short, Google has downgraded the rankings of mugshot web sites, such as Mugshots…

One of the most popular articles on the AdWeek site today showcases what is essentially an ad for Google Maps/Earth. It features an Indian man (Saroo Brierley) who as a young child falls asleep on a train with his brother

Posted by randfish For the first two decades of the web, the vast majority of those performing web marketing tasks used visitor analytics tools (from log files and hit counters all the way up to today’s full-featured visitor analytics tools) to do their jobs. We’d look at how many visits came in, where they were coming from, and what pages they saw, and that was enough