If you mimic all the good things brands do well, Google will give you some of those authority and quality points. Though big brands are subject to the same rules as regular sites, here’s why they are more likely to survive or recover from a penalty.

Posted by ZephSnapp This post was originally in YouMoz , and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of Moz, Inc.

Conseguir enlaces es la base de todo posicionamiento web, sin entrar en la generación de contenido. Pero a día de hoy, especialmente Google mira con muy buenos ojos el “quien eres”. Tenemos que ir más allá de escribir contenido de calidad y conseguir enlaces, tenemos que mover el contenido, nuestra web, nuestra marca ya no […] Author information Rafael Jimenez CEO & Founder at Desmarkt Online Marketing Angency CEO & Founder of Desmarkt Online Marketing Agency located in Barcelona.

In a recent video by Matt Cutts, Google’s head of search spam, said that it will continually get harder to take short cuts and spam Google. Month to month…

On the Google Webmaster Help YouTube channel yesterday, Matt Cutts answered the following question from a user: Since Google has actively been updating its search results, it is hard for people to trust Google anymore. Should one start focusing on getting leads from social media other than search engine results? Matt’s response, seen below reminds […] Author information Kelsey Jones Search & Social Consultant at MoxieDot

In June, Google released a beta of a new form of AdWords extensions for showing third-party reviews. That beta is now being rolled out to all advertisers over the next few days…

Posted by AndrewDumont Early on, we made the decision not to grow a sales team at Moz. We’re not anti-sales, per se, it’s just that it does’t fit our culture. We believe in practicing what we preach—inbound marketing—not interruption selling

Yahoo is making progress in a number of product areas under CEO Marissa Mayer, but search isn’t one of them — a fact that Mayer herself admitted during today’s Q3 earnings call. Yahoo’s US share of the search market was just 11.3 percent in September, according to… Please visit Search Engine Land for the full article.

Here is a recap of what happened in the search forums today…