On Friday, October 4, 2013, Google released the fifth edition of its Penguin update. If this latest version of Google’s web spam hunting algorithm has you concerned, you’re not alone. What is Google Penguin

After dropping in Google’s SERPs due to an algorithmic change, pursuing guest posting opportunities may look like an attractive option to recover search rankings. So is writing posts for other sites still an effective way to build credible links?

Posted by RobOusbey [Hi, I'm Rob Ousbey, the COO at Distilled —I haven't blogged here for a long time. Much of my time is spent on internal issues such as hiring, so I wanted to share some ideas about how to apply techniques that you're already familiar with to the difficult process of recruitment.] A client asked me recently about Distilled’s ” inbound recruiting ” process. I thought this was a fantastic term that described a large part of our approach, even though it’s never consciously been part of our strategy

Thirty percent of consumers begin their holiday shopping before Halloween. Be ready.

One of the most annoying aspects of Google+ Communities, at least for me, were the email notifications I received for communities I happen to be a moderator of. Google said they added email notification controls with an update yesterday..

Google posted on their official blog a thank you to the top contributors who spend countless hours helping support Google products and services without compensation. As you know, the other week, the top contributors were mostly at Google for a special summit…

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…

Klout announced today in a blog post that they have teamed up with Bing to form a pseudo-authorship alliance, similar to Google+ Authorship, that will appear in search results pages. Bing is calling their answer to Google Authorship “Snapshots”, which allows anyone with a Klout profile to verify and manage how they appear in Bing search […] Author information Matt Southern Matt Southern is a marketing, communications and public relations professional. He provides strategic digital marketing services at an agency called Bureau in Ontario, Canada

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.