As web marketers, we’re generally expected to have a firm understanding of the web and how it works.

A search for [hanukkah] or [dreidel] or [menorah] or other Hanukkah related search terms, Google will show dreidel decorations in the Google search bar. This year, instead of going with Jewish stars like they did in 2012..

At recent search engine marketing conferences in Chicago and New York (#SESCHI  #SMXEast), Google’s Hummingbird announcement was the hot topic, generating endless buzz from industry experts and creating equal unease in the SEO community.  Hummingbird is basically a flashing neon sign announcing that Google has shifted its primary search algorithm from keyword matching to semantic […] Author information Rich Benci COO at Algebraix Data Rich Benci is the COO of Algebraix Data.

Content has value beyond simple search engine optimization. Content marketing, when done correctly, has its own ROI as a channel, and thus must be measured by a set of unique KPIs, including links, engagement, social sharing, and conversions.

Learning algorithms learn from the patterns they detect, both in queries and documents, as well as the relationships between them. By understanding how machine learning works, you can provide more informative, entertaining, and engaging content.

Campaigns, tactics, strategy – sometimes it’s hard to know whether we’re talking about marketing and war. And sometimes, it really is a fine line.

Google has finally added a long requested feature to Google AdWords in the form of a simple “Undo” button, providing advertisers with a backup of every account change.

Google’s Matt Cutts posted a video answering the old question…

If you’ve identified any suspicious or low-quality backlinks you believe might result Google taking a manual action, Matt Cutts recommends disavowing those links. This is a different stance on the disavow tool than Google has previously taken.