Understanding the 4 A’s of visitor awareness can produce the same phenomenal conversion rates enjoyed by the top converting sites.

Over 200 people have already RSVPd to our very first #SEJMeetup on December 3rd in San Francisco. Some free tickets are still available, and with only a week until the event, make sure to RSVP before going away for the holidays! What is #SEJMeetup? It’s just an excuse to get together, to catch up with […] Author information Jenise Uehara Henrikson CEO at Alpha Brand Media Jenise is CEO of Alpha Brand Media, publisher of Search Engine Journal

Getting the most out of your seasonal high tide can be exciting, but don’t neglect what lies ahead: the slow season.

When Matt Cutts, head of Google’s web spam team, announced that links in  press releases have no value for SEO, it created a lot of discussion and debate in the SEM community. But, if you look at his comments in their entirety, you’ll notice that he also said press release sites do have value for press and marketing reasons as Cheryl Conner, contributing writer at Forbes , so eloquently points out. Consider, 92% of journalists use search engines to research stories and 81% of journalists use search engines daily ( MarketingSherpa ) Blog readership, RSS feed subscriptions and social media sites are visited in record numbers Journalists using Google News surpass usage of major networks, like MSNBC & CNN! A consistent public relations program (that might include press releases) will help build general awareness of your product, service or brand and will supplement any direct marketing and advertising efforts

Posted by Brian Harnish This post was originally in YouMoz , and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of Moz, Inc. For any SEO who collects email leads from web forms, the dreaded part of their existence tends to be the end of the month, when it comes to reporting conversion results to clients—verifying, re-verifying, downloading, and exporting them to generate the all-important month-end reports.

Google Executive Chairman Eric Schmidt wrote a rare and lengthy Google+ post by Schmidt over the weekend, giving the Apple community a comprehensive guide on to how to flee to his company’s products. Not that they’re likely regular Google+ users…

Google has released a Google Play Newsstand app for Android. The new arrival replaces Google Play Magazines and Google Currents to provide a one-stop shop for digital news feeds and magazine in a single, seamless feed.

If you visit the Google home page globally, you will see a little white ribbon on under the search box…

Here is a recap of what happened in the search forums today…