Archive for January, 2014

Why Your High Ranking in Google Could Be a Failure Point by @markdaoust

2014/01/28

We all want our websites listed at the top of Google’s search engine results pages (SERPs), right? A high-ranking can bring targeted and (mostly) free traffic. More importantly, it brings leads and potential conversions.

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Mobile Cost Per Click Down for PPC in Retail, Business Services

2014/01/28

The Search Agency released its quarterly State of Paid Search Report for Q4 2013.

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Moz 2014 Industry Survey Results: Google Webmaster Tools Ranked Top SEO Tool

2014/01/28

With more than 3,700 survey respondents, this year’s industry survey from search marketing analytics provider Moz discovered the No. 1 SEO tool used by internet marketing professionals is Google Webmaster Tools

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How To Analyze A Link: Link Building Basics

2014/01/28

The importance of link quality in SEO cannot be overstated. Before you begin any link building project within SEO, you must be sure you’re pursuing links that will not only have an impact today, but will continue to have a positive impact in the future. That means understanding what makes a..

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irwinmitchell.­co.­uk Also Penalized By Google, Interesting…

2014/01/28

Yesterday we covered how Irwin Mitchell was penalized by Google but the penalty only extended to the .com address and not the .co.uk. It seems as of this morning…

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Google Showing Date Selector In Knowledge Graph Carousel For Hotels

2014/01/28

Google has added a new feature to the Knowledge Graph Carousel, where for some search queries, it will show a date selector box. For example, a search on [hotel in new york] returns the local hotel listings at the top carousel but now adds this date selector option. Here is a picture: You can now…

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8 Deciding Factors that Influence SEO Keyword Prioritization

2014/01/28

Not all keywords are created equal. Some drive more traffic, others have higher intent, and still others may be more profitable for your business. Here’s to determine which terms deserve more of your time and which deserve less.

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How Different Web Design Paradigms Affect SEO by @Kannavchaudhary

2014/01/28

When deciding on the design for your website, there are a number of different aspects you need to consider beyond pure aesthetics. You also need to consider whether that pretty site is going to be intuitive to navigate, and then you need to ensure it’s going to work across a number of devices and not […] Author information Kannav Chaudhary SEO Project Manager at GetLinksPro Kannav Chaudhary is an SEO manager with GetLinksPro. He is an engineering graduate and brings an analytical approach to SEO and content marketing.

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How to Make the Most of Google Analytics Acquisition Reports

2014/01/28

Understanding how users reach your website is fundamental to planning your marketing activity and increasing relevant traffic to your website. The place for all of this wonderful information is within the Acquisitions section in Google Analytics.

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Podcasting: Storytelling for the 21st Century – Pros, Cons, Examples and Best Practices

2014/01/28

The human voice can convey much more meaning through tone and inflection than the printed word ever can. It’s why millions of Americans sat, fixated, during the Golden Age of Radio – listening to everything from adventure, comedy and drama to classical music concerts, news and farm reports. As broadcast radio gave way to television, television to cable and cable relinquishing to the internet of everything, it comes as no surprise to content marketers that, spurred by technological advancements, broadcast radio has come full circle with podcasting and represents a new platform for storytelling

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