Archive for January, 2014

Live @ SMX West: Breathing New Life Into A Tired Paid Search Campaign

2014/01/23

If you’ve been doing paid search for a while, you’ve undoubtedly run into a situation where you’re working on a campaign that’s been moderately successful, but has essentially been on autopilot and isn’t taking advantage of any new features that could enhance its…

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SEO After Hummingbird, Penguin, & Panda: How Link Building & Content Marketing Are Really Changing by @DholakiyaPratik

2014/01/23

At this point, the word “change” is pretty much passé in the SEO community. Every year, we proclaim that SEO is changing. Some of those changes don’t play out

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Time for Guest Blogging With a Purpose

2014/01/23

Posted by jennita Dear Readers, before getting to the meat of the post about how to make guest blogging work for you and not end up looking like a spammer, I’d like to tell you a little story. A story about when Matt Cutts single-handedly changed the course of my day

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Where Can UK Marketers Learn Paid, Earned, Owned & Integrated Marketing? SES London

2014/01/23

I’m a traveling kind of guy and in just a few weeks I’ll be traveling to a meeting of the marketing minds (aka SES London ) in the very heart of Westminster. And what will these marketing minds be focused on? The future of digital marketing of course.

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Google Drops Discussions Search Filter & Others

2014/01/23

Now when you search Google, a nice number of search filters have been removed, including the discussions filter. The number of filters or vertical options have been drastically reduced.

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Google AdSense Direct – Google Takes 15% Of Your Direct Ad Sales

2014/01/23

Initially, Google’s answer to help small publishers do direct ad sales while filling those ad spots with AdSense when the direct ads were not available, was the DoubleClick for Publishers (initially called Google Ad Manager). Truth is..

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Daily Search Forum Recap: January 22, 2014

2014/01/23

Here is a recap of what happened in the search forums today…

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Google Adds A Knowledge Graph Popup To Search Results, But Is It Good For Site Owners?

2014/01/22

Google has announced the formal rollout of a test that some searchers have been seeing for a few days now — a test that associates a Knowledge Graph popup with certain web pages in desktop search results. The popup adds more information about certain search results, which sounds like it… Please visit Search Engine Land for the full article.

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Make Facebook’s Algorithm Change Work For You, Not Against You

2014/01/22

Posted by Chad Wittman – Founder @EdgeRank Checker This post was originally in YouMoz , and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of Moz, Inc. Recently, many Facebook page admins have experienced a significant decrease in Total Reach—specifically, organic reach

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SearchCap: The Day In Search, January 22, 2014

2014/01/22

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s Matt Cutts: We Don’t Use Twitter Or Facebook Social Signals To Rank Pages Google’s head of search spam, Matt Cutts, released a video… Please visit Search Engine Land for the full article.

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