Archive for February, 2014

Google Suggests What Users Should, And Should Not Do, With Google Glass by @mattsouthern

2014/02/20

Google has released an official list of suggestions for what Glass Explorers (early adopters) should and should not do with their Google Glass device. Many have been quick to poke fun and argue whether or not this list was really needed, but the fact is Google Glass etiquette has gotten so bad some places have already […] Author information Matt Southern Matt Southern is a marketing, communications and public relations professional. He provides strategic digital marketing services at an agency called Bureau in Ontario, Canada

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Auto, Health & Life Most Competitive in Insurance Search Marketing [Study]

2014/02/20

New Kenshoo data highlights digital marketing activity within the insurance sector, including ad spend and social media activities. Auto, life, and health insurance categories were the most competitive subsectors within the industry.

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Yandex Reports Revenue Up 37% In Q4, Ad Network Revenue Nearly Doubles

2014/02/20

Russian search giant Yandex reported a strong Q4 2013 today, with overall revenue up 37 percent from Q4 2012 and continued growth in text-based advertising.

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Bing Updates Webmaster Guidelines: Keyword Stuffing Now Off Limits

2014/02/20

Last night, Bing has updated their webmaster guidelines adding a section about “keyword stuffing.” Surprised it wasn’t there from the onset?

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Matt Cutts: Excluding Links From Google’s Algorithm Would Make Search Results Worse

2014/02/20

Backlinks are a huge part of the Google algorithm.

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LinkedIn’s Blogging Platform Is Now Open To Users, Not Just Influencers by @mattsouthern

2014/02/20

Ryan Roslansky of LinkedIn announced yesterday their publishing platform, which had previously only been available to LinkedIn “influencers”, is now available to regular users. When a LinkedIn user publishes a piece of original content it them becomes a part of that user’s professional profile and immediately shared with their network. If you enjoy content posted […] Author information Matt Southern Matt Southern is a marketing, communications and public relations professional

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The Top 25 Movies About Social Media by @albertcostill

2014/02/20

Image Source: Andrew Hyde/Flickr It’s no secret that Hollywood and technology go hand-in-hand. Whether it’s the advanced weapons of aliens from outer space in sci-fi movies of the 1950s or the advancements in special effects, both on and off-screen, technology is a key factor in film-making

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Only 52% of Facebook Ad Spend is Outside the U.S. [Study]

2014/02/20

A new report by Marin Software says that 85 percent of Facebook users reside outside North America, but only 52 percent of ad spend targets regions outside of it. The potential for Facebook ads is strongest in Asia-Pacific and Latin America regions.

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Yahoo Gives $10 Million To Help Develop Next-Gen Siri And Better “Contextual Search”

2014/02/20

Several years ago Yahoo CEO Marissa Mayer, as a then Google employee, spoke about the perfect search engine that could anticipate your needs and which wouldn’t require any keywords to deliver results.

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Expect Labs Offers Free API: Google Now In A Box

2014/02/20

Expect Labs, which is behind the MindMeld consumer application, has announced a new developer API. The new API brings the company’s ”anticipatory computing” platform to third parties in the cloud.

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