The next time you’re ready to launch a new product or service, be sure to include awareness campaigns in your marketing mix. Here’s what you’ll need to do to create search volume where none exists with the help of PPC advertising.

It’s hard to know if artificial intelligence, in its most constraining definition, is actually possible. But as long as the baby steps keep coming, taking advantage of the opportunity will allow you to provide better SEO results for your clients.

With Facebook’s organic reach decreasing and advertisers wary of having to pay to reach their audience, many are wondering if allocating advertising dollars to Facebook is cost-effective. In July of 2012, Search Engine Journal published an article called ‘Facebook Ads: What Are You Really Paying For?’ with a Facebook advertiser’s experience of paying for exposure on Facebook. […] Author information Marcela De Vivo CEO at Gryffin Media Marcela De Vivo has been an SEO since 1999, promoting thousands of sites including large corporate sites and small mom and pop businesses

All savvy marketers know that social media is now hugely important to the success of online marketing campaigns. But how exactly do search marketing and social media efforts interact and impact each other?

One of the oldest forms of content marketing are printed newsletters that arrive by snail mail, providing valuable, information-rich content that your customers and prospects want.

Let me start off with saying that this is not new, although I never really tried asking Google for the weather by saying.

You’ve all seen it, parking signs that are so confusing that sometimes you wonder, is the local government trying to mislead you… Webmasters are asking themselves the same questions about Google…

Posted by Cyrus-Shepard A short time ago, Moz released the 2014 Industry Survey results . We collected data from over 3,700 marketers spanning more than 80 countries around the globe.

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Updates Its Page Layout Algorithm To Go After Sites “Top Heavy” With Ads Google’s head of search spam, Matt Cutts, announced that Google has released… Please visit Search Engine Land for the full article