Google is introducing a new Video Campaigns report in Google Analytics to give advertisers more insights into the performance of their YouTube TrueView ads that are managed through AdWords for Video campaigns. The new report is rolling out in Analytics accounts over the next few days and can be… Please visit Search Engine Land for the full article

This Thursday, March 27, at 1 PM EDT, our sister site, Digital Marketing Depot will host a webcast that focuses on link building practices for 2014.

Chegg, a company focused on connecting college students to resources, has a seasonal business. Here’s how the brand used Twitter’s promoted tweets advertising, the “polar vortex” and free shipping for a slam-dunk back-to-school marketing campaign.

We’ve been noticing a steady and consistent level of chatter in the forums and social networks from webmasters and SEOs around Google’s search results fluctuations…

Over the years we’ve seen a lot of different SEO tactics resulting from Google’s constant and unwavering algorithm updates. From link building to guest blogging, a lot of different practices have been born in search of improved search rankings, including the topic of discussion in this interview, negative SEO.

Whether your website is outdated, isn’t mobile-friendly, or you just know it’s time for a redesign, you can follow these steps to successfully redesign your website without compromising SEO efforts, and actually strengthen your SEO strategy.

Although I’d heard of “barnacle SEO” as a tactic at some of the early SEO conference networking events, the first real proponent of it in local search was Will Scott. I want to say that Will originally published this post on the now-defunct Local Search News in early 2008; but… Please visit Search Engine Land for the full article.

Not that long ago, we shared 11 Simple Ways to Propel Your LinkedIn Profile into ‘All-Star’ Status. We noticed several visitors asked if those tips could also be used for a company page on LinkedIn. While some of the advice could definitely translate into a LinkedIn company page, such as completing the profile and including […] Author information Albert Costill Just a typical guy that enjoys an ice-cold beer, pizza, sports and music

Instead of jumping into brainstorming content types, start by creating buyer personas and buyer journeys. This tells you who your buyers are and how they’re shopping, giving you a clear idea of what you need to produce to make their decision easily

Note from Lee: It is with great joy that I get to  introduce new TopRank Marketers to our readers here at Online Marketing Blog .