An AdWords PPC conversion used to be just a click and seemed simple. Now we have many a variety of ways to measure conversions actions from our campaigns. Understanding each is important to uncovering the hidden value that may be in the account

PPC advertisers are constantly looking for long tail keywords because they are more likely to generate quality clicks at a lower CPC than more general and extremely competitive keywords.

Google announced on their Google+ page that they are partnering with Luxottica Group, the company behind the brands Ray-Ban, Oakley, Vogue-Eyewear, Persol, Oliver Peoples…

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…

Facebook announced today the company has reached a “definitive agreement” to acquire Oculus VR, Inc. for a total of approximately $2 billion, which includes $400 million in cash and 23.1 million shares of Facebook common stock valued at $1.6 billion. Oculus is the leader in immersive virtual reality technology and creators of popular virtual reality headset, […] Author information Matt Southern Matt Southern is a marketing, communications and public relations professional

Posted by SimonPenson “Ideas are like rabbits.

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Five Days Later, It Looks Like Google Has Penalized Web Design Library For Selling Links We all saw this one coming: Web Design Library, the website that was..

Three years after Google rolled out the first version of its Panda algorithm, Google has been granted a patent for it by the US Patent and Trademark Office. Full credit for this news goes to Bill Slawski at SEO by the Sea, as he was the first to discover the patent had been grated

While 40 percent of marketers want to reinvent themselves, only 14 percent actually know how, according to Adobe. If you’re considering “reinvention,” here are some of the ways marketers can reinvent themselves through the concept of integration.