Google Head of Search Spam Matt Cutts posted a video today answering how Google goes about evaluating which new search algorithms they use and which they throw away or adapt. The question was posed by James Foster of Sydney, Australia who asked: What are some of the metrics that Google uses to… Please visit Search Engine Land for the full article

Late last week, Chinese search engine Baidu succeeded in gaining dismissal of a lawsuit by pro-democracy activists based in New York (Zhang et al. v. Baidu.com, Inc). Plaintiffs had sued in the US and argued that Baidu improperly blocked them from seeing content on the search engine.

If a tree falls in the forest and there is no one around to hear it, does it make a sound? To put it another way, if you post something on social media and (you think) no one is around to read it, does it still make an impact? A former PR executive in New York, the well-known […] Author information Corey Padveen Director of Global Social Business Strategy at t2 Marketing International Corey Padveen is Google AdWords Certified, Google Analytics Certified, a Certified Inbound Marketer and the Director of Global Social Business Strategy at t2 Marketing International

One trend we’ve seen in the past year or so is that link builders are now extremely busy with link removals. Getting links to your web site has never been easy, it is a talent to get webmasters to read your link requests

To:           Local Directories From:     Google Re:            Local Search Rankings Hey guys… You may have noticed that over the past year, a lot of the organic traffic to your sites has been… well, we guess the right word is “tanking.” As you know, it is our […] Please visit Search Engine Land for the full article.

The Brand Playbook reveals the tools and best practices developed by a generation of YouTube content creators in order to help brands as they develop content strategies that will resonate with 21st-century consumers and to build engaged audiences.

Get organized and bring some order to your social media strategies with a little routine maintenance.

Larry Kim has been sharing a lot of research lately on the traits and features of winning AdWords campaigns, from those with mega-high click-through rates to those with best-of-the-best Quality Scores. In the course of seeking out examples of advertisers doing all the right things, we found many more who are getting it oh-so-wrong. From dynamic keyword insertion […] Author information Miranda Miller Writer and Marketer at Miranda-Miller.com A member of the Professional Writer’s Association of Canada , Miranda has authored more than 60 e-books, 300 client projects, and thousands of articles and blog posts for clients ranging from SMBs to government agencies and Fortune 100 companies

Google built their algorithm around links and they remain the strongest ranking signal. While social metrics are important and they provide value outside of SEO, there are a number of pitfalls regarding their use as a ranking signal for search.

Here’s how to get the on-page creative elements (images, content, and reviews) on your page right to help your conversion rates and improve organic rankings on Amazon, and then up the ante by driving a lot of targeted traffic to generate sales.