Although the Google antitrust settlement in Europe isn’t final it appears we’re in the final minutes of the final act. There still may be a surprise or two in store but we mostly know how this story is going to end

Evergreen content, or content that is updated regularly and won’t quickly become out of date or totally incorrect within a short time period, is a smart way to attracts links.

Media & The Personal Brand – ESPN, Grantland & 538, featuring ESPN’s Bill Simmons and Nate Silver, had a full room early afternoon on Saturday of South by Southwest Interactive 2014. Simmons and Silver talked about building their own websites, Grantland and 538 (launching March 17th), respectively, that were created with ESPN and carried largely […] Author information Kelsey Jones Search & Social Consultant at MoxieDot. Editor Kelsey Jones helps clients around the world grow their social media, content, and search marketing presence

“We are seeing that video is becoming a standard of communication on the online channel, where YouTube is becoming a second search engine. The next step is to have access to that in-video content: find people, things, and places in those videos.” — Koldo Garcia, CEO, The Mad Video The Internet video advertising space is […] Author information Adrienne Bliss Freelance Content Marketer & PR Strategist at Adrienne Bliss Consulting Adrienne Bliss is a content marketer, specializing in advertising technology and e-commerce. Specializing in creating compelling storylines and thought leadership platforms, she helps clients be seen, heard and noted by the right audiences.

The High on Hashtags session room was packed and standing room only and included a discussion and back and forth dialogue between Scott Fischler, the founder of The Hashtag Game, and Eric Bader, the CMO of RadiumOne. The session started with a reminder that hashtags can be extremely useful for gaining third and first party data, […] Author information Kelsey Jones Search & Social Consultant at MoxieDot. Editor Kelsey Jones helps clients around the world grow their social media, content, and search marketing presence.

As SEOs, we all generate ranking reports for our keywords on a regular basis. Maybe weekly or monthly,  but we all do it at some point. With so many changes in the last few years (or months, even!)  do you really think ranking reports are the only metric to track SEO efforts?

Sponsored by Search Marketing Expo – SMX West, March 11-13 in San Jose, CA. We are just two weeks away from search marketing’s most important conference as SMX returns to San Jose, California on March 11-13 at the San Jose McEnery Convention Center. We have given you a full preview of SMX West as well as a spotlight on a […] Author information Matt Southern Matt Southern is a marketing, communications and public relations professional.

The new Google Maps fully launched a couple weeks ago and some users want to be able to go back and forth between the new and the old version. Daniel the Google Maps Community Manager shared special URLs that let you either go to the lite version..