The expression “newsjacking” has been popularized by David Meerman Scott and the available material on the topic is near limitless from case studies of Oreo’s Dunk in the Dark  Twitter ad to missed opportunities by Poland Spring . Related to newsjacking is the practice of leveraging popular culture references in brand messaging. Movies, music, memes and more can be deftly integrated into your social media and content marketing programs to provide an entertaining context to otherwise boring business information

A study last year found that collectively $44 billion was spent by brands on content marketing – this works […] Author information Anna Francis Content Manager at My Social Agency Anna is the Content Manager at My Social Agency. She has worked in the digital industry for 3 years as a copywriter and social media specialist.

Giving your website an active role in current events is a lot more efficient than creating media attention from scratch. Here’s how to prepare your website for future events so you can attract links with your prompt response.

Google’s Matt Cutts said he has to research about 10% of the SEO questions he answers on those daily videos.

One of the biggest challenges marketers face is understanding what to do with large amounts of data at hand.

Social network marketing is a poor strategy if your aim is new business, solid leads, and good traffic […] Author information Bill Belew CEO at BillBelew.com Professor, Speaker, Author, all-around old man. Fresh from teaching a 48-hour MBA course in Marketing with Social Media at a graduate school in Silicon Valley, Bill delivers insights from recent, real and relevant case studies.

For news publishers included in Google News, you may have noticed a significant decline in your crawl stats within Google Webmaster Tools starting in March of this year…

Google issues lots of different manual actions or penalties on sites for various reasons.

Editor note: This post continues the conversation of small business’ experiences with Yelp after SEJ’s Matt Southern wrote […] Author information Pierre Zarokian CEO at Submit Express Pierre Zarokian is a veteran in search engine marketing. He launched Submit Express in 1998, which offers search engine marketing services and SEO tools. Ranking at #1 spot in Google for “search engine optimization” in mid 2000’s is one of his major accomplishments

Keyword stuffing is as cute as a teddy bear that is losing their stuffing – don’t do it. A Google Webmaster Help thread has one site owner complaining his site suddenly dropped in the rankings…