The biggest barrier to effective content marketing? Cutting through all of the noise online

It’s harder than ever to get consumers to take action, and advertising is to blame. We all know […] Author information Shane Jones Director of Earned Media at WebpageFX Shane Jones is the Director of Earned Media at WebpageFX, a Pennsylvania marketing agency.

Recently Verizon Wireless asked me to share some of my favorite mobile apps. I sent them a list and 6 of them made the post

Posted by shannonskinner I recently found myself trying to give a client a rough estimate of the value organic traffic brought them. In the process of doing so, I stumbled upon the world of paid promotion.

Google has gone mad. Seemingly, just about any link can earn you a penalty for any reason. And since Google keeps adding things to their naughty list, many sites are being penalized for links they built before those types of links were a violation.

Note: This post originated as a presentation that never was. At least not yet.

While it may not be the sexiest of social media networks, LinkedIn is definitely the most important one for professionals. With more than 277 million members, there’s no denying LinkedIn is the world’s largest professional network. In fact, professionals are signing up to join LinkedIn at an astounding rate of more than two new members […] Author information Peter Daisyme Director of Search at Pixloo I love writing about SEO and Online Marketing.

Google announced this week that they are retiring the “regular PLA (product listing ads) campaign” type and will require all advertisers to upgrade to Shopping campaigns by late August 2014…

In August of last year, Google introduced in-depth articles in the US search results. Since then, Google has upgraded the design and functionality of those articles a couple times..