I wrote a post recently about ways that you can work smarter, not harder. As I worked through the […] Author information Belle Beth Cooper Content Crafter at Buffer. Co-founder of Hello Code

People like to link to content that shows signs of life. If you have an active community, people are more likely to return often — and that increases the chances that when they need to link to something, it might be to you. In this era where we’re all terrified about who’s linking…

The “similar audiences” feature has been around for some time now, but this type of audience list is still heavily underused.

I’m a big fan of independent mapping platform Recce.

There are nearly limitless ways to use data. So, how do you go about it

A Google Webmaster Help thread has one webmaster upset Google is not picking up his markup and showing rich snippets for his site in Google’s search results. Google’s Zineb responded that Google doesn’t show rich snippets for all sites, even if there are markup on the page…

Without knowing who your online competition really is, any competitive analysis will be misguided. You’ll be looking at the wrong competitors.

You have to experiment to find out what works, and it starts with tracking. You can’t just generate reports and call it a day. Go the extra step mile, and convert the data into learnings that can be applied to your next content campaign.

Starting a business is thrilling. And terrifying. If you’ve spent the majority of your adult years working for […] Author information Michelle Lowery Michelle Lowery is a Co-Founder of Passion Fruit Creative Group, a boutique agency offering Web content development, blog management, and editing.