Archive for May, 2014

The Future of PageRank: 13 Experts on the Dwindling Value of the Link by @egabbert

2014/05/15

In a recent Webmaster video, Matt Cutts confirmed that Google has tried internal versions of its search engine that work entirely without links. The results are low-quality – “for now,” he said. But this suggests that the value of the almighty link has come into question at Google, and they may be working on a version of the PageRank algorithm that doesn’t depend so heavily on the link graph – which means PageRank as we know it might be on the chopping block.

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How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

2014/05/15

Google has made it clear that a bad mobile user experience will result in poor rankings in their mobile search results. Here’s how to establish your own mobile performance benchmarks when compared to desktop so you can identify and fix common issues

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Bizarre Video: How Much Would Can A Matt Cutts Cut

2014/05/15

If you are bored and want to get your head out of the SEO space just for about 49 seconds, watch the latest video by Matt Cutts, where he answers the question: How much wood could a Matt Cutts cut if a Matt Cutts could cut wood…

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Help S.N.A.C.K.S.: Frequently Asked Questions about Moz Local

2014/05/15

Posted by JoelDay Greetings, citizens!

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7 Lessons in Keyword Stupidity: How Not to Mess Up Keyword Research by @stoneyd

2014/05/15

Note: This is Part 2 of the post These Aren’t the Keywords You’re Looking For, which is based on a presentation of that name. Check it out on SlideShare.  I spent the entire last post in this two-part series going over how keywords work from the searcher perspective. It’s all about intent of the search and that intent can change depending on the words used or the thought processes behind those words. In this post we’ll look at the type of keywords you actually want to avoid.

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Bing: Adding Markup & Schema Is “Worth” It For Search Engines

2014/05/15

Duane Forrester from Bing posted a new article on the Bing Search Blog named Mark It Up. In the article, Duane explained the upmost importance of marking up your content with schema and meta data

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Modular Content – Creative Repurposing for Content Marketing

2014/05/15

There are many content types and tactics for content marketing and content types, from Evergreen toRepurposed to Curated and Co-Created content. Each has it’s place. Each offers unique benefits.

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4 Upcoming ROI Boosters From Bing Ads Editor by @PingFromBing

2014/05/15

The next version of Bing Ads Editor will come with extended targeting enhancements which will help you increase ROI and streamline your process. These changes will provide: Better visibility and bulk editing capability in managing location target entries Higher granularity and scale in setting radius targets Greater flexibility in managing search traffic Easier management of publisher sites Enhancements Overview 1) Targeting Tab The new Targeting tab in Bing Ads Editor gives you a full view of geo-targeting entries within an account, lets you to copy and paste targeting records across different campaigns/ad groups with ease, and helps you quickly verify […] The post 4 Upcoming ROI Boosters From Bing Ads Editor by @PingFromBing appeared first on Search Engine Journal .

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Google Glass: Buy Now

2014/05/15

Google announced last night on Google+ that any US resident can now buy Google Glass as long as they have them in inventory. To do so, just go to this URL and buy your Google Glass.

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