This past January, I took on a new role: Social Media Manager for Search Engine Journal. One of my first projects was to put together a comprehensive social strategy. The thought of putting together a detailed guide covering a variety of platforms was a bit daunting, but I ended up discovering that if I put in the time, supported my conclusions with research and used an iterative group review process, the results would be well worth the effort

Many businesses believe that once their PLA (Product Listing Ads) campaign has been launched and configured, no tweaks in campaign settings are needed.

They said that content was king and that editorial calendars would be our pathway to the kingdom. Maybe all of that is true. But if your editorial calendar isn’t producing the results you had hoped for, here’s why and what you can do about it

The authors of the Innovation Report were ruthlessly introspective about their search visibility, ranking, and optimization. Here are some highlights, including a number of obstacles the team has faced in terms of search marketing over the years

There are thousands of places where a citation (which is a mention of your business name and address, phone number and/or website) can be built for your local business in order to help your current and potential customers find you easier online. But, before we get the top 15 sources for local citations by country, here’s the ‘big four’: Google Places Yahoo! Local Facebook Bing Places Getting listed on these well-established and frequently crawled portals can improve the chances of your business info appearing on the SERPs of the major search engines. Consistency is key.

For over 1,000 years people used to think the Earth was the center of the Universe, not unlike how many companies still think the corporate brand should be the center of their marketing messages. As with Copernicus’s 16th century observations about the Earth moving around the Sun, modern marketers in Europe and all over the world are realizing that the customer is at the center for content and messaging, not just the brand.

We’ve covered many topics on the Google self driving car here before but now, Google is working on building out their own car for it. The car, as you can see from the picture above, looks cartoon like, but it works…

Duane Forrester from Bing announced on the Bing Webmaster Blog that they are closing down the Bing Webmaster Forums in the upcoming days.

How diverse is Google’s workplace? Well, Google will be the first to tell you that it’s not where it wants to be in terms of the diversity of its employees.