Archive for May, 2014

Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

2014/05/05

Where are the biggest gaps in mobile opportunity for online advertisers? Yahoo and Kenshoo teamed up for a survey that analyzed just that, and found that while most advertisers know the mobile experience is key, less than half optimize for it.

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One Of My First SEO Friends Going To Federal Jail

2014/05/05

Shawn Hogan, back in the early 2000’s was known by his company, like I was/am, named DigitalPoint. He and I joined the same circles in the SEO community back in the very early 2000s…

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Killer Conversation Analytics 29% of Calls Result in Conversions [Infographic]

2014/05/05

Earlier this week, Log My Calls released our search marketing Q1 inbound call report. We analyzed millions of […] Author information McKay Allen Inbound Marketing Manager at LogMyCalls McKay Allen is the Inbound Marketing Manager at LogMyCalls

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Secret Contracts Keep Google In Control Of Mobile Search Argues Lawsuit

2014/05/05

A would be class action lawsuit was filed last week against Google in Federal Court in California. The action seeks to resurrect some of the themes and arguments raised in the now settled FTC antitrust case against the company

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May 2014 Google Webmaster Report

2014/05/05

April was another month chock full of Google webmaster and SEO tidbits. We also suspected at least two updates, FYI, there were some signs of a possible update on May 2nd, although that buzz died down quickly…

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How To Build A Local Brand Through Online Marketing

2014/05/05

The terms “Brand” and “Brand Marketing” are usually associated with large businesses.

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Over 100 B2B Content Marketing Statistics for 2014

2014/05/05

Thanks to Content Marketing Institute and MarketingProfs, each year there’s a new report covering the latest trends in B2B content marketing. From insourcing vs. outsourcing to the most effective tactics, there is plenty of insight in this report to help guide B2B marketers in the right direction.

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Where SEM Is Concerned, Google+ Appears To Be Alive And Well

2014/05/05

Last week saw a flurry of speculation on the future of Google+ after the head of Google+, Vic Gundotra, announced his departure. The question raised most often is whether Google+ is going away. Although some are reporting that G+ will kill the product side, the platform (in terms of data collection…

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Escape Google With These 12 Search Engine Alternatives

2014/05/05

Google isn’t the only game in town and isn’t even the best alternative for many specific search tasks and needs. Here’s how to escape Google’s grip with Bing, Blekko, BuzzSumo, DuckDuckGo, SocialMention, Quantcast, Topsy, Wolfram|Alpha, and more.

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