Business Insider is reporting a new development over at Yelp that aims to add some authenticity to a review. Elite users can expect video reviews to begin populating their listings as early as June 2014 according to a representative from Yelp.

Not too long ago, if I said “big data” to someone, I got a blank look in return. Now, big data is the topic du jour. People in healthcare, politics, industry… all are talking about it and how big data is changing the world

Last night at the Re/Code Conference, Microsoft demoed real-time translation over Skype.

I am seeing very early signs of another possible Google update both based on chatter at the WebmasterWorld and in other forums and social media spaces. I am also getting private data shared with me by those who are tracking this closely…

Bing is shutting down their Bing Webmaster Forums by the end of this month or early June. Duane Forrester of Bing said that the forums were turning into the place Bing expected and they have decided to shut it down to give them the “time and resources to focus energies in other…

Extending a local experience throughout the entire process should be the goal of all local marketing campaigns. Relevant search ads, localized landing pages, owned and earned media, and a blended cost analysis all provide a recipe for success.

Conductor has written a whitepaper around research that debunks some of comScore’s regularly released search market share numbers. Their findings were definitely enlightening, to say the least. According to Conductor, Currently, comScore puts Google’s share as 67%.

Polling is one of the most powerful tools brands can incorporate into a social strategy. Here are five reasons why you should consider adding polling into your next marketing campaign, plus a few recommendations for tools to use for polling.

As search engine algorithms continue to evolve, various elements, both on and off page, experience shifts in their importance as a ranking factor. Elements that were once important ranking factors have lost some of their influence on search engine performance in the modern day landscape. Additionally, as more and more new ranking factors are introduced, the impact of any one factor is reduced.