Archive for July, 2014

Oh No! Clients Requesting Negative SEO

2014/07/23

I am a bit tired of covering the negative SEO topic but no one can fully deny that it does not exist…

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New Facebook Ad Targeting Lets You Target Users By Device by @mattsouthern

2014/07/23

Facebook announced an update to their ad targeting options that will let you reach people on specific mobile device models In order to get high quality installs or engagement within an app, it is very important to reach the right people with the most relevant message. As a result, we are enhancing our mobile targeting for developers

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Our Themes Don’t Have Sliders, Because Sliders Suck by @tdevalk

2014/07/23

Last Tuesday we released our first three themes, and this will be the first post in a series that will explain what themes should and should not have.

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Ads On Google Maps Now Show In New Scrolling List View, In-Map Ads Get A New Look

2014/07/23

Google has formally announced that it is surfacing and displaying ads on Google Maps and Google Maps for Mobile in the scrolling list view it debuted recently. The ads appear above the organic listings and can include location extensions and call extensions

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Automated Tools To Help Local Businesses Tackle Online Marketing

2014/07/23

When asked to rate their biggest challenges with managing digital media for their business, 47% of local business owners said they don’t have enough knowledge or expertise; 43% said they don’t have enough time; and 26% said they don’t have enough resources, according to a Local… Please visit Search Engine Land for the full article.

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Using Majestic’s Topical Trust Flow to Find Online PR Opportunities

2014/07/23

Using this powerful filter you can isolate the categories you’re interested in, explore the source links to see the news coverage in editorial context, and identify specific journalists to see what type of stories they’re interested in.

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Some Of The Weird Issues When Google’s Quick Answers Come From Random Sources

2014/07/23

As Google’s Hummingbird algorithm continues to shape the answers within Google’s search results, webmasters, SEOs and searchers ask themselves, why is Google showing this knowledge graph or that quick answer. Often webmasters find themselves at a loss because Google takes their content… Please visit Search Engine Land for the full article

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What Marketers at Dell, IBM, Optum, General Mills and Bank of America Think About the Future of Search Marketing

2014/07/23

As the search marketing industry continues to feel the sting of Google narrowing down what passes as acceptable search marketing practices, more practitioners find themselves having to defend the channel. This is more true with SEO than Search Advertising, but for many, search marketing isn’t exactly the poster child it once was.

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10 Visually-Appealing Business WordPress Themes by @albertcostill

2014/07/23

For over a decade WordPress has proven to be one of the most popular and reliable platforms for blogging. But did you know WordPress can also be used for constructing professional websites for the corporate world? Because WordPress is such a powerful content management system, it comes as no surprise that businesses and CMS websites have turned to WordPress as a way to showcase their products and services

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