Many marketers view pay-per-click (PPC) advertising as a vehicle for direct response marketing only. How could they not? With fully transparent metrics — cost per click, conversion rates, and cost of customer acquisition — it makes sense to think of PPC that way. What is often lost in this formula is the value in engaging with site visitors, even if they do not directly convert from a sponsored Adwords placement.

Posted by MarkTraphagen On June 25, 2014, Google’s John Mueller made a shocking announcement : Google would be removing all author photos from Google search results. According to the MozCast Feature Graph , that task was fully accomplished by June 29.

A Google searcher named Steve posted in the Google Web Search Help forums asking why does Jesus Christ not get a knowledge graph result for the search terms [jesus] or [jesus christ] but other religious figures do…

Posted by Casey_Meraz This post was originally in YouMoz , and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of Moz, Inc. Did you know that having consistent and correct citations is mandatory for any successful local SEO Campaign?

Google has made a significant language change to the AdWords interface, replacing the “Delete” button and renaming it “Remove.” I am not joking.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: “America” Movie Filmmaker Sends Legal Demand For Google To Fix Showtime Results The Hollywood Reporter writes that Dinesh D’Souza’s movie,… Please visit Search Engine Land for the full article.

Google AdWords changed terminology within its interface that replaces most instances of the word “delete” with “remove,” as in advertisers will remove campaigns, not delete them. Google said it will help people remember items are not gone forever.