A former member of the Google search quality and web spam team, Pedro Dias, said publicly on Twitter yesterday that “Google is less likely to trust a link once it has changed from the first time it was seen.” So if you changed the anchor text or URL path of the link, the value and… Please visit Search Engine Land for the full article
About the only constant in the life of a search marketer is change. Changing algorithms, changing products and features, new online marketing channels… but there are other important changes that are vital to manage, such as developing new sites and acquisitions, handling corporate… Please visit Search Engine Land for the full article.
SEO software provider gShift revealed a new tool to track content by individual Web pages or groups of pages in its latest release, the content performance module. The content performance tool allows marketers to control which pages to glean key metrics o
When you hire an SEO to optimize your website, there is understandably an element of concern for the success of the optimization campaign. SEO isn’t IT, it is active marketing of the website
Google Search 3.5.14 has added a number of enhancements. Among them are the voice search feature “OK,Google” and Audio History.
Local SEO provider Placeable, which competes with a range of companies in the increasingly crowded national-local segment, has released new travel-related survey data (n=1,000). The study’s findings, at least as presented, don’t tell an entirely coherent story about user behavior…
In releasing our themes, we got lots of reactions about the aesthetics of our themes. Some people found them plain looking, boring or unappealing.
According to a couple of reports (Reddit and MacRumors), Apple has stepped up the pace of map-data corrections and improvements. The MacRumors report, from a couple of weeks ago, says that changes are being implemented weekly.
Panda is a confusing topic for many webmasters. This post covers new learnings from Panda 4.0 and provides three analogies that can help ailing webmasters better diagnose Panda attacks.
There are many things that can cause CPC to creep up. Once you understand whether you have a CPC creep issue, you can reverse the trend with some of these strategic changes