Twitter cards are one social media marketing tool you can’t afford to ignore. By going beyond basic tweets to include videos, pictures, and other information, your business can integarate a transactional message into the conversation.

Google often removes features from their search results and other services. Jon Wiley, Google’s Principal Designer of Google Search in a Reddit AMA (ask me anything) thread answered the question on why Google removes features people love

Google is testing a new knowledge graph interface for showing a timeline of data, facts and knowledge in the top carousel section of the Google search results. Florian Kiersch spotted this first and captured a video of it, posting the video on Google+

Florian Kiersch posted on Google+ a new experimental Google search feature baked into the knowledge graph top carousel bar. It is a timeline version, where if you search for something…

Google Analytics offers e-commerce startups a great way to increase conversions and grow revenue by seeing where a site or mobile app could use improvements. It’s a great tool — if you’re not already using it, you should be. Although most entrepreneurs know the basics, there are a whole host of lesser-known Google Analytics tips that startups could be using to improve their business

With the big push in content marketing and the use of social media as a commonplace tactic for brands, rising above the noise is a challenge. With a little creativity, any brand can steal some inspiration from shows like “Orange is the New Black”.

Dynamic sitelinks are automatically generated and appear below your Google AdWords ad text. They cost nothing if they’re clicked and provide more space on the search results. Here’s everything advertisers need to know about dynamic sitelinks

Search Engine Journal is made up of a team that works every day with our authors to make their posts the best they can be. We span 5 time zones, some of us have yet to meet in person, and most of our work is behind the scenes. I’d like to shine some light on this backstage process via interviews with my team members. The first up is Danielle Antosz, our Copy Editor extraordinaire. You’re SEJ’s copy editor

LinkedIn is a great platform for publishing articles, but you need to have a strategy and consider what types of content work best for the people reading articles on LinkedIn. Here’s how to write articles that will succeed on LinkedIn

In the battle for luxury shoppers, top retailers in 2013 outspent top luxury brands on Google AdWords paid search ads in four of five categories: apparel, beauty and cosmetics, shoes, and watches, according to a new report from AdGooroo.