This week at the Search Engine Roundtable, I cover a wide range of topics. I cover the extreme chatter around more Penguin vibrations. Google completely killed off their authorship support…

Google ended its three-year experiment with Google Authorship yesterday, but the use of Author Rank to improve search results will continue. Wait — you can have Author Rank without Google Authorship! And just what is Google Authorship versus Author Rank? Come along, because they are different…

A post on the Bing blog explores the inner workings of Web spam, what it looks like, what Bing is doing about it, and why it’s not always easy to determine intent.

For anyone not in the know, Google Dorking is the practice of using advanced search techniques – more specifically, specialized search parameters – to locate hard-to-find web pages and information.

Google is reportedly testing additional colors for the stars in its ratings for companies and local businesses.

You know what happens when something gets mainstay? It gets boring. For consumers, over the years, every new ad seems to be just another ad.

Google, Facebook and others are trying to bring the world of internet-style “deep linking” to apps.

Link building requires very different skills than those needed to create content. Make sure you have these very important capabilities at your disposal

Funny, we’ve had the Facebook Like button along the side of every Buffer blog post for the past several years. And I don’t think I’ve ever clicked it.

The ability to advertise locally-available products on Google via local product listing ads on mobile and desktop devices has been available since last fall. However, only on mobile devices could retailers promote items that were just available in-store