The most important thing you can ever do when trying to build a link on a site is to be persuasive. What does that mean and how can you achieve it

If a picture is worth a thousand words, visual content marketing must be worth millions. As companies mature in their use of content marketing from simply creating “more” content for SEO purposes to creating really useful content designed to reach specific customer segments to influence business outcomes, the importance of content differentiation becomes paramount

Every month we are highlighting some of the best marketing blogs around the world with the SEJ SEOlympics. This time around we are visiting our lovely neighbors to the north in Canada.

Posted by Paddy_Moogan As much as content and advertising agencies would like you to believe it, content produced by a business doesn’t just go viral on it’s own.

As part of our SEJ interview series, I recently caught up with Greg Gifford of AutoRevo to discuss local SEO. In the video below, Greg explains some things local SEOs are doing wrong and how they could be doing better. Here are some key takeaways from the video: What Greg sees most is local SEOs and small businesses who don’t understand how important NAP information is — which includes name, address, and phone number

Starting a business and selling your product is a daunting prospect in itself. But the intermediate steps of attracting customers and convincing them of your product’s worth can stop you in your tracks long before you get anywhere near the break-even point. A much-quoted study by Forrester Research found that for every $92 spent on acquiring website traffic, a measly $1 is spent on optimizing it. (Page 9, Endnote 3) This post assumes you fully understand the importance of optimizing every page of your website for conversion

Moz reports on Google+ that Google is testing yet another AdWords format, this one around nearby hotels. Here is a search for [boca raton resort] that normally brings up a carousel at the top of the page but here…

Google AdWords announced last night that they are now dropping the option to opt out of close variants for exact match keywords. That means, Google will match your exact match keywords for plurals, misspellings and other close variants – even if you didn’t want it…

Bing announced they now have conversational search, similar to how to how Google introduced it over a year ago. I tested it out search for [who is the president of russia?]