Mobile spend and click share in three of the most mature paid search markets – the US, UK and Australia – increased significantly over the past year. The share of paid search spend allocated to mobile paid search spend in the UK and Australia continued to outpace that of the US. The new data,…

Google announced HTTPS would be used as a signal in its search ranking algorithm. Starting it as a “lightweight” signal, affecting fewer than 1 percent of global queries to give sites “time to switch,” Google said the signal may strengthen over time.

As part of our SEJ interview series, I recently caught up with Chris Golec of DemandBase to discuss the marketing benefits of leveraging data. In the video below, Chris explains how companies are leveraging data to make better marketing decisions. Here are some key takeaways from the video: It’s now about bringing data together that used to sit in different places.

This week in search, Google launched a new ranking algorithm/signal, to give a small boost to sites using HTTPS…

“Mobile is coming.” This Game of Thrones-esque quote has been thrown around a lot this past year, serving as an ominous warning of our mobile-dominated future. However, I’d argue that it’s time to stop talking about mobile in the future tense and bring it to the present: for…

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more.

It’s possible to align Google Webmaster Tools search query data with Google Analytics and that can help users identify the intent of customers coming from organic search.

Editor Note: We received a press pass from BlogHer to cover the conference. The author paid for all other expenses. Following Arianna Huffington’s keynote at BlogHer, I was fortunate to be invited to a press junket to learn more about “Make Life Work,” a new campaign to raise awareness and promote real solutions to the difficulties faced by families across the U.S

This step-by-step guide to link building with Ahrefs also looks at how the tool helps sort through massive amounts of data so you can make more positive decisions faster.

Posted by Eric Enge It’s hard to foresee a lot of benefit to your hard work creating content when you don’t have much of a following, and even if you do, scaling that