Archive for August, 2014

SearchCap: Google HTTPS Algorithm, Bing Tech & Google Management Book

2014/08/07

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Starts Giving A Ranking Boost To Secure HTTPS/SSL Sites Google To Give Secure Sites A Ranking Boost Google has announced that going HTTPS — adding a… Please visit Search Engine Land for the full article

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Google’s Eric Schmidt, Jonathan Rosenberg & Alan Eagle Book: How Google Works

2014/08/07

Google’s top business leaders, Eric Schmidt, Jonathan Rosenberg and Alan Eagle have teamed up to write a book about their experience in running Google over the years. The book is named “How Google Works” and the companion web site is at howgoogleworks.net…

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RetailMeNot Crushed by Panda in Q2, But Partially Recovers

2014/08/07

In an earnings call, RetailMeNot reported a loss due to the rollout of Google Panda 4.0, but said it was experiencing a “partial recovery.”

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Search Marketing Expo – SMX East Early Bird Rates Expire Soon. Register Now!

2014/08/07

Join the most accomplished search marketers in the world at SMX East, Sept. 30-Oct.

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Bing Gets Technical: Rolls Out Code, Software Download & Microsoft-Related Search Updates

2014/08/07

Aiming to make its search results more “developer friendly,” Bing says it has streamlined API, code and non-alphanumeric queries, made software download searches safer and added instant answers to the top of search results for Microsoft-related technology queries. Using a side-by-side… Please visit Search Engine Land for the full article.

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Google Toolbar PageRank Hasn’t Been Updated In 8 Months

2014/08/07

It has been eight months and one day since the last toolbar PageRank update and the one before that was on February 4th, a 10 month wait time.

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SEO Industry Tweets Its Reactions To Google’s SSL Ranking Boost

2014/08/07

The SEO industry is abuzz today with the news of Google’s latest ranking signal: Using SSL certificates will provide a boost in Google’s search rankings. (The web hosting industry is all abuzz, too, if you’re curious.) Google says it’s a “very lightweight signal”…

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Wikimedia Blames ‘Right to Be Forgotten’ for Missing Links

2014/08/07

At least 50 links directing European readers to Wikipedia content have been removed by Google in compliance with the so-called Right to be Forgotten legislation.

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Digital Analytics Checkup: How to Evaluate the Impact of Your Web Analytics Data – August 19th Webcast

2014/08/07

Digital Marketing Depot presents “Digital Analytics Checkup: How to Evaluate the Impact of Your Web Analytics Data” on Tuesday, August 19th at 1 PM EDT. Jim Sterne of the Digital Analytics Association and Jenny Elliot of CrossView will explore which marketing metrics are essential, and..

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Going HTTPS/SSL Will Now Give You A Ranking Benefit In Google

2014/08/07

Google announced early this morning that they are now using SSL/HTTPS as a ranking signal in their Google search algorithm. The signal is incredibly weak and webmasters should not go crazy about it..

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