Archive for August, 2014

The Incredible, Vanishing Authorship Program — Step Right Up, Folks!

2014/08/06

The Google Authorship program could be experiencing the death of a thousand paper cuts as yet another feature of the program — author stats — has gone missing. That’s on top of the recent announcement author photos would be dropped in search results

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Google AdSense Ad Choices Arrow On Left?

2014/08/06

Google AdSense seems to be testing placing the ad choices arrow on the left top of the ads, instead of the top right of the ads. A WebmasterWorld thread has complaints from some publishers, claiming the arrow, when positioned at the top left…

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How is Google Now Changing Online Interactions by @albertcostill

2014/08/06

Whether it’s Apple’s Siri, Samsung’s S Voice, or Microsoft’s Cortana, intelligent personal assistants have become a part of our daily lives when performing tasks or surfing online. But out of all the intelligent personal assistants, Google Now appears to be the most promising. Rumors of Google’s version of Siri first began floating around in late 2011

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Google Maps Currently Taking Users To The Moon & Mars

2014/08/06

Google Maps used its Google+ profile yesterday to announce a new out-of-this-world feature, allowing users to explore the craters on Mars and take a virtual trip to the moon. The announcement marked NASA’s Curiosity Rover expedition to Mars, which has spent the last two year’s roaming… Please visit Search Engine Land for the full article

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New Foursquare App Bets The Company On Personalization

2014/08/06

After months of anticipation, the new Foursquare app has finally arrived. It will be available this morning from the three major app stores. The new app is built around two principal concepts: Tips and Tastes.

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Competitive Analysis for Panda Using SEMrush [Tutorial]

2014/08/06

There’s a lot you can learn from analyzing websites in your niche that have been impacted by Panda.

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Rise Above: 5 Ways to Make Your Content Compelling by @GeoffKenyon

2014/08/06

Content marketing is here to stay. The problem is, you can bet your competitors are doing it too.

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Not Everything in Today’s SEO Has to be Organic

2014/08/06

SEO is now more about the amount and quality of the outreach you can do to pitch content to the right audience in order to grow exposure, shares, links and citations.

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5 Key Takeaways From a Successful Social Media Campaign Built on Human Connection

2014/08/06

A recent campaign from TD Canada Trust demonstrates the power of human-to-human contact in an increasingly social world and provides lessons other brands can emulate.

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Content Marketing Strategy Infographic – 12 Tips from SAP, Boeing, CAT, Progressive, John Deere, charity: water

2014/08/06

Status quo is not a strategy.   For example, wandering around the world of content marketing like Alice wandering in Wonderland is hardly the way to succeed. And yet that’s how many marketers are approaching content and that lack of planning and direction brings costs in the form of fewer leads, lower revenue and little market differentiation.

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