Posted by searchmetrics Searchmetrics recently launched their yearly Ranking Factors Study that bases numbers on rank correlation and averages of top 10 SEO rankings, and this year’s

As part of our SEJ interview series, I recently caught up with Mel Carson of MajesticSEO to discuss public relations — specifically how to get better PR for your brand. In the video below, Mel shares his expert advice on how startups can take advantage of PR tactics to get the word out about their brand

Site speed plays a very important role in online business. It can increase or decrease the revenue of your online business, depending on how much time your site takes to load. There is a shocking relation between site speed and conversation rate, which is particularly true for e-commerce sites.

With the recent Google Pigeon update, local businesses are scrambling like mad in reaction to the changes. If you’re not showing up at all in the results, shouldn’t you be concerned? While we shouldn’t panic just yet (I think they’re still working out the kinks), you still need to get serious about local search marketing

A day after Facebook unveiled a new iOS app, Twitter releases an updated app for iPhone users just in time for iOS 8. The updated app, rolling out today, promises to make it easier to explore and learn about other people on Twitter

Google quietly announced on Google+ a new AdWords metric available in Google Analytics named Return on Ad Spend (ROAS). Return on Ad Spend (ROAS) is a metric that tells you how much revenue you bring in for each dollar spent with AdWords…

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Cortana Coming To Windows 9, Will It Replace Bing? Next week in San Francisco, Microsoft will unveil Windows 9 for the press.

Google announced on the Google Webmaster Google+ account that they are hosting a series of Hangouts on Air to teach small and medium businesses how to develop an online marketing strategy…