Break your (and your clients’) dependence on ranking reports. Here are 5 metrics you should be focusing on instead. The post One Positive Pigeon Result: We Can Finally Ditch Ranking Reports appeared first on Search Engine Land

Gianluca Fiorelli asked on Twitter why does Google sometimes show the source of their answers in the knowledge graph or quick answers and then sometimes does not…

How did we arrive at the trend of “link earning,” and why does link building sometimes sound like a dirty word? The answer: Google Penguin

Who you partner with in business can make or break your future—and LiveRamp has a knack for teaming up with only the best. The latest dynamic duo is LiveRamp + Ensighten.

You already know that blogs are popular and that you should have one. But do you know what makes a great blog post

The bell has rung and class is in session. The topic? Creating content.

Instead of getting upset about rejection, take a few steps back and look at why you aren’t getting the links you want. The post Learning From Lost Link Opportunities appeared first on Search Engine Land. Please visit Search Engine Land for the full article

It’s hugely beneficial for us SEO types to periodically helicopter up from the daily grind and survey our campaigns from a top level.

There are confirmed reports at Google AdWords Help forums of a bug with the Google AdWords Ad Preview and Diagnosis tools. Some are reporting that when testing the localization within the tool, the tool is showing that the ads are not running, when they are indeed running..

These campaigns give you a really effective way to use your marketing budget in search throughout the Christmas season, making your campaigns as flexible and as fast-moving as your business.