My first experience with B2B Marketing in the digital marketing industry started as the worlds of Public Relations and SEO started to collide early in 2001. Our tiny agency won a media relations account for a $1 billion company in the high tech industry. What set us apart from all the other big PR shops was how we used SEO with PR content to attract incoming media opportunities on top of outbound media pitching and brand content creation

Contributor Shari Thurow describes what can happen if you don’t follow search engine guidelines on SEO. The post Calculating The Risk Of Search Engine Spam appeared first on Search Engine Land

Udi Manber, a longtime Google search executive, has been shifted over to YouTube where he’ll lead search efforts on Google’s super-popular video sharing/viewing website. The news was first reported by the Wall Street Journal in an article about executive changes at YouTube

Google began rolling out Panda 4.1 last week, a process that continues into this week, but we already have the winners and losers report from SearchMetrics. The biggest winners for Panda 4.1 based on this early report are sites in the news, content and download portal realm. While the biggest…

Company blogs can be a great way to boost SEO, but if your blog is boring it will do you no good. Here are tips for making your content engaging and informative

One of my fears was that Google would announce a big algorithm update while I was offline for Rosh Hashanah and they did just that – although the update was not Google Penguin, it was Google Panda related. This one…

One of the most common problems experienced when trying to rank in Google, is that your website is not currently being indexed correctly. If this is the case, it means Google is failing to access your web pages to index your site’s content effectively. To check whether your site is efficiently crawled and listed, you will need to log into your Google Webmaster Tools and check the “Google index” tab

The mobile mind shift has created a paradigm in which the understanding is that each individual expects more out of each interaction, and their smartphone is the epicenter of their core interactivity.

It’s easy to steal content. With just a few keystrokes (CRTL + C and CTRL + V) anyone with an Internet connection can claim my content as their own

From an American legal perspective the recently established European Right to Be Forgotten (RTBF) is a legal disaster. It’s a confusing, vague, impractical and possibly even dangerous decision.