Google loves easter eggs and here is a special one for the holiday season. Search for Santa Claus on Google Translate.

Google is alerting some local businesses that they must update and save their Google Place listings, or lose it. Meanwhile, Google has made a change designed to make it easier for new business owners to set up their Google+ Local listing.

Here’s an interesting piece of information you should be aware of as we head into 2015: Google changes its search algorithm around 500–600 times every year. As Moz points, however, that’s nothing to be worried about. Most of the time these are minor changes, but every now and then Google shakes things up significantly – think Google Panda and Google Penguin.

Marking up product information using structured data to enhance search results with rich snippets has long provided a nice SEO benefit to a company’s product pages. Adding structured data may provide an advantage over competing pages by giving some extra flair and thus a higher click-through rate than the other results on the page.

The Evolution Of SEO – Long before Google Penguin came along, there have been many changes in the world of search.  What once worked for ranking no longer does. Take a look back at search and optimization with a look at the evolution of SEO

Posted by randfish Despite Google’s ambiguity about how it’s used in the algorithm, we’ve seen evidence time and again that there’s a giant ranking factor that SEOs just aren’t optimizing for. In today’s very special White beard Friday, Rand (or Randa Claus) shows us how to fill in this important gap in our work. For reference, here’s a still of this week’s whiteboard! Video transcription Ho, ho, ho

Excuse the horrible job photoshopping the Santa hat onto John Mueller but he was up at 1:30am his local time, last night, Christmas eve, responding to Webmasters in the Google Help forums…

If you’re a small business owner, you don’t have time to waste trying to wade through Google’s constantly shifting guidance on SEO tactics. Statistics and analytics will clearly suggest starting with PPC advertising, because it works

An Excel VLOOKUP can be your best friend.

As a business, you are held accountable for every dollar you spend. If you are not seeing an acceptable ROI from your SEO marketer, then they are failing you. The right SEO company can make a huge impact on the promotion of your product or service, but don’t strike a deal with the first company that says they do SEO