Social software company Shareaholic argues that the shift from search to social is here with the release of a new set of data that reveals social media referral traffic is up 22.71% from this time last year. In total, in December 2014 top 8 social networks drove 31.24% of overall traffic to web sites

Google announced on Google+ that Google Analytics will now will automatically convert your AdWords cost, CPC and ROAS figures to the currency you are using in your Google AdWords account…

Early Bird rates for Search Marketing Expo – SMX West expire this Friday. Register now and get three days of exceptional content and invaluable industry connections for only $1595

Miss hearing from Google’s Matt Cutts?

Google’s mobile usability report within Google Webmaster Tools is currently running a two-week delay.

SEO professionals have talked a lot about site speed since Google made it a ranking factor, but columnist Pauline Jakober says paid search marketers need to pay attention, too. The post Site Speed & PPC Performance: Why You Can’t Ignore A Slow Site Anymore appeared first on Search Engine… Please visit Search Engine Land for the full article.

What’s the difference between your brand and your keywords?

On Friday, we reported on some early chatter around a possible Google update. That is now heating up, or should I say getting turbulent as Winter Storm Juno threatens the east coast with serious blizzard conditions.

These three pieces of data that can be found in the Dimensions tab often go unnoticed, but they can be extremely useful for search marketers.

Looking to go beyond images and videos in your local optimization efforts? Columnist Chris Silver Smith discusses a type of media you may not have considered. The post 11 Tips For Using Slide Presentations For Local SEO Advantage appeared first on Search Engine Land