SAP’s Celia Brown and Amy Hatch pose for a photo after their session at Content2Conversion Celia Brown and Amy Hatch came to brand journalism from different directions: One marketing and the other journalism. It’s the perfect mix for setting up a social newsroom, as the two have demonstrated at SAP.  At the Content2Conversion Conference, the duo offered three T’s of winning the marketing moment by establishing a social newsroom: Talent The two skill sets that each woman brought to SAP’s Social Newsroom dovetail perfectly. Amy, who sees the reporter side, said reporters love to get the big scoop

Facebook announced a new ad format yesterday called Product Ads. Product Ads let e-commerce sites promote their products directly in Facebook.

Google creates a new page that acts as a release notes document for showing advertisers the latest updates and feature releases to Google AdWords. The post See All Of The New Google AdWords Updates On One Web Page appeared first on Search Engine Land.

An interview with Bruce Clay Inc.’s Director of Training & SEO Manager, covering content marketing. The post Talking Content #Marketing With @MindyDWeinstein of Bruce Clay Inc.

It seems like Webmasters and SEOs are getting restless again, this time with the Panda update or lack there of. The last time webmasters had an official Google Panda update was on September 25, 2014, Google Panda 4.1…

You’ve likely heard the advice to add visual content to your blog posts whenever possible.

Columnist Frederick Vallaeys discusses some exciting recent developments in the world of AdWords scripts. The post 3 New AdWords Automations You Can’t Afford To Miss appeared first on Search Engine Land.

What are the most misunderstood site design and layout techniques that could be killing your website?

Next month, the community of innovators pioneering marketing technology adoption and operations will gather at MarTech: The Marketing Tech Conference.

Online reviews can make or break local businesses these days, so columnist George Aspland shares his process for cultivating (good) reviews. The post Local Businesses: How To Get Good Online Reviews That Build Business appeared first on Search Engine Land