Archive for March, 2015

That’s SEO: Turning Transactional Queries Into Brand Queries On Google

2015/03/20

You know you are a good SEO when you are able to make Google think that an informational or transactional query should result in your brand showing up in the knowledge graph section of the search results page…

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Moz & SearchMetrics Search Tracking Tools Prepare For Mobile Algorithm

2015/03/20

Everyone is excited and talking about the upcoming mobile-friendly Google algorithm coming on April 21st…

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Headline Writing and Title Tag SEO in a Clickbait World – Whiteboard Friday

2015/03/20

Posted by randfish When writing headlines and title tags, we’re often conflicted in what we’re trying to say and (more to the point) how we’re trying to say it. Do we want it to help the page rank in SERPs

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Google’s VP of Display Advertising Wants a Single Standard for Viewability by @mattsouthern

2015/03/19

What counts as an ad view? Is it when the ad is technically served, or when the ad is actually able to be seen by a human visitor? No one can definitively answer that question because there’s no standard in the display advertising industry for what counts as “viewability” — which is a problem Neal Mohan, Google’s VP of Display and Video Advertising Products, says needs to be fixed.

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Leaked 2012 FTC Document Called Google A Monopoly, Recommended Litigation

2015/03/19

An “inadvertently disclosed” report from the Federal Trade Commission (FTC) labels Google a monopoly and appears to directly contradict the decision not to pursue legal action against the company. In early 2013 the FTC formally decided to close its antitrust investigation against Google..

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SearchCap: Importance Of XML Sitemaps, “Relevance” Of Citations More Important Than “Authority” & More

2015/03/19

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Importance Of XML Sitemaps, “Relevance” Of Citations More Important Than “Authority” & More appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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Daily Search Forum Recap: March 19, 2015

2015/03/19

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…

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#SEJThinkTank Recap: Google Analytics Tips for Web Publishers by @dantosz

2015/03/19

On Wednesday, March 18th, the #SEJThinkTank gathered to hear a presentation by Slobodan Manic, CTO of Search Engine Journal, covering Google Analytics Tips for Web Publishers. The post #SEJThinkTank Recap: Google Analytics Tips for Web Publishers by @dantosz appeared first on Search Engine Journal .

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Google’s New AdWords Best Practices Page

2015/03/19

Google announced on Google+ that they’ve updated the Google Best Practices (nofollowed the link) page to create a new simple design for you to quickly learn the latest and greatest on AdWords best practices…

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