Archive for March, 2015

Google Mobile Local Results Expand Link Navigation

2015/03/27

I am documenting this, but I am told by Google it is about a month or so old. The Google mobile results for searching for local intent queries…

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Google Open to be Sued by UK Web Users After Losing Court Ruling by @mattsouthern

2015/03/27

Google’s request not to be sued by British web users over privacy violations was dismissed by the UK’s Court of Appeal today, the BBC reports.

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The Biggest Losers in Facebook’s Recent Purge of Page Likes by @mattsouthern

2015/03/27

Facebook warned everyone about an upcoming drop in page likes earlier this month, which ended up taking place on March 11th. By removing inactive accounts from a page’s total like count, Facebook claims its making the overall total of page likes more meaningful. Understandably, many business owners were upset to wake up that morning to find their hard earned page likes had suddenly dropped. I’ll wager that however many likes your business page lost, it’s nothing compared to the drop incurred by the top losers

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Daily Search Forum Recap: March 27, 2015

2015/03/27

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…

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5 Tips to Make Your Marketing Stand Out Like a Purple Cow [#SESMiami]

2015/03/27

In the spirit of Seth Godin’s principle that good marketing should stand out like a purple cow, marketers from Home Depot and the Miami Marlins baseball team shared their insights on how to make your marketing “purple.”

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Google: The Changes In The Search Results Are Normal Fluctuations

2015/03/27

I am still seeing massive chatter around Google’s search results changing both in terms of Webmaster Tools showing changes in rankings…

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Facebook Marketing: Hidden Tactics and Tricks from Leading Brands at #SMMW15

2015/03/27

L-R Michael Frenech, Cameron Partridge, Joel Price and Matt Gentile How are successful brands like Century 21, Western Union, Roadtrip Nation and the San Diego Chargers building and sustaining their Facebook communities? This Social Media Marketing World (#SMMW15) panel touted engagement as a key to a great community

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Jordan Koene on Preparing Your 2015 Marketing Strategy by @wonderwall7

2015/03/27

Searchmetrics’ Jordan Koene is a speaker at our SEJ Summit Dallas conference on March 31st, where he’ll cover “What You Did Not Plan for in 2015″. No one wants to be left unprepared, so Jordan’s tips will help us become more prepared for what we can’t always expect. He gives tips on how to prepare down below.

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How To Encourage Employee Advocacy on Social Media

2015/03/27

Social media employee advocacy panel at Social Media Marketing World, 2015. Panel members, from left to right: Justin Levy, Maria Poveromo, and Martin Jones

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How Often Should You Post on Social Media? See The Most Popular Research [INFOGRAPHIC] by @kevanlee

2015/03/27

How many times per day should we post? Luckily, we’re able to check in a bunch of research on social media frequency to get a “best practice” baseline.

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