If you’re not sure how to produce a content that really makes a difference, here are my 3 takeaways from Gerry McGovern’s Killer Web Content. The post #SEJBookClub: 3 Takeaways from Gerry McGovern’s ‘Killer Web Content’ by @AkiLiboon appeared first on Search Engine Journal
Columnist Casie Gillette explains how to tap into the questions prospective customers are asking, learn the language they’re using, and use that intelligence to inform your strategy. The post How To Build A Customer-Centric Keyword Strategy appeared first on Search Engine Land. Please visit Search Engine Land for the full article
As using your voice grows as a search medium, more options may rise for targeting and delivering better experiences. But until then, there are clues we can use to be smarter about our marketing.
Columnist Andrew Dennis discusses how to roll with the ongoing, cyclical nature of link building — and of digital marketing in general. The post Link Building Never Ends appeared first on Search Engine Land.
Google’s desktop algorithm doesn’t use web page user experience as a ranking signal – that is only a mobile ranking signal. The post Google: User Experience As A Ranking Signal Is Currently Only For Mobile Results, Not Desktop Results appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
Join us on May 20th at 10 am Pacific, 1 pm Eastern for an #SEJThinkTank webinar presentations by Keith Goode, Chief SEO Evangelist for seoClarity. The post Next #SEJThinkTank Webinar: Building Business Cases for SEO Initiatives with Keith Goode by @dantosz appeared first on Search Engine Journal .
Have you completed an online program for a marketing certificate? If so, which institution did you attend and has it helped advance your career?
What do SEO client prospects really care about? It is one thing for an SEO agency to be an expert in the field but can you keep your clients happy? The post The SEO Agency’s Guide to Overcoming Client Concerns by @TexaSEO appeared first on Search Engine Journal
A blog is an excellent content and SEO tactic that allows websites to build their brand, traffic, and reputation. When you regularly update a blog, you have an excellent platform to produce fresh and high-value content.