The company has added a slew of features to AdMob, its mobile ad network, for better targeting and user segmentation.

During its annual I/O Conference, Google announced new offerings and mobile partnerships to improve segmentation, attribution and promotion within apps.

Earlier this week, we reported about massive local search ranking changes with Google and also covered how Google was investigating these reports.

Google Now, the company’s predictive search product, is getting smarter and expanding to work in mobile browsers and apps that Google is indexing.

30 seconds or less is the length of time that typically spent absorbing digital marketing content online at any one time.

New campaign type is designed to give developers big scale for minimal work.

Bing announced they are rolling out a new tool named how-old.net directly into Bing Image search. It is a person image age detection tool that sometimes works incredibly well and sometimes not…

While there is disagreement in the paid search community over the best way to structure an AdWords account, columnist Andy Taylor discusses some common variables to consider.

Now users can see relevant emails, events and files when they search in Google Calendar and Google Drive.

Personal technology brand Lenovo has partnered with Microsoft voice search product Cortana in order to extend search to personal clouds across Lenovo devices.