Content Explorer by Ahrefs is the kind of tool that you can’t afford to ignore if you’re involved in content marketing. The post How to Perform Expert Content Research Using The Ahrefs Content Explorer [SPONSORED] by @lauracruzspeaks appeared first on Search Engine Journal .

You don’t need to hire an expensive Conversion Rate Optimization team to do great work. Just be ready to clear your calendar.

Google AdWords quietly announced on Google+ the addition of a new report type named ad group details reports. This is to expand on the campaign details reports they launched last month but now to do this on the ad group level..

Looking for your next great content idea?

Many who use Google My Business — marketers included! — aren’t aware that phone support is available.

Finally, now iOS apps can benefit from Google’s App Indexing protocol. Google announced this yesterday on the heels of Google I/O.

The knowledge graph gives SEO a new vibe and a fresher approach of its tactics.

Relationships, social media, user experience and long-tail keywords are a few things that can bring your SEO strategy to the next level.

Posted by Trevor-Klein Last week, we began posting short (< 2-minute) video tutorials that help you all get the most out of Moz’s tools. Each tutorial is designed to solve a use case that we regularly hear about from Moz community members—a need or problem for which you all could use a solution.

Campaign goals, analytics and previous reporting efforts are a few key points you should go over when you win new business.