Being effective in SEO means you have to use the right tools.

When you Google the word ‘Google’ in Egypt, a Cairo repairman’s Google+ page is the first hit, even before Google itself. How did this happen

Intending to take on Google and Amazon in the e-commerce space, Facebook offers retailers a number of advertising products, such as Product Catalog and Custom Audiences.

If an SEO works on improving in this one area, I think that he or she can dramatically improve his or her skill as an SEO. The post The Surprising Secret of Successful SEOs by @neilpatel appeared first on Search Engine Journal .

In the lead up to his presentation at ClickZ Live Toronto, Finhas Jhaveri, manager of Digital & Cultural Marketing at Allstate Insurance Canada chats to us about PPC best practices.

Long ago, I received the best business advice for accelerating performance: Find the smartest people in the industry and learn from them. Whether you’re a budding director with dreams of the big screen or the director of marketing charged with scaling content across the enterprise, finding the right people to learn from is essential

Now you can ask Google to give you information about landmarks, buildings and businesses around you without ever having to actually use their names. The post [WATCH] Google’s Amazing Location-Aware Search Finds Answers About Nearby Places appeared first on Search Engine Land.

Google’s Gary Illyes responded to a question on Twitter on Site Names. Site Names as we covered a few months ago, is where you can markup your pages to communicate to Google how to name your site in the Google mobile snippets…

It seems Yelp is now labeling reviews on business profiles that they think have fraudulent and paid for reviews. The Local Search Forums notes some business profiles showing the warning. The warning hides the reviews on the profile with a “Consumer Alert” box..